About me

Musician

I have been playing and composing music ever since I can think. Guitars, Flute, some Piano. I have played in bands since I am 14. In the last 20 years I have focused on Jazzrock, Fusion: Instrumental own compositions in my band with three long-time friends.
I produce a lot of own music mainly on Nuendo. Here are some samples.

Sound Engineering

Being fully self-educated in audio technology and electronics I was always the band technician and I started mixing bands in 1982. While I studied Psychology in Cologne, I made my living from mixing FOH and MON in local clubs and on festivals.

I was also acting as technical director of a fast-growing rental company in Cologne - PADCO - and I took care about system design, maintenance and planning for many productions, esp. touring musical shows.

As an engineer I specialized myself on mixing all kinds of Jazz and I have worked with a number of well-known musicians.

Psychology

In 1984 - 1994 I have studied Psychology at the University of Cologne with a specialization in Media Psychology, Depth Psychology and Market Research. This education has since then formed the background to my various activities in ProAV, be it understanding markets, sound, music or people. I am fully educated in in-depth interview techniques, ‘thinking with other people’s mind' and understanding their motivations and perceptions.

Professional AV

In 1999 I founded TEQSAS, a company combining technical hardware service, own manufacturing of niche pro audio products and installation. We were specialized on mixing console hardware service, I have myself provided 24/7 services for tours and concerts esp. for Midas XL and Yamaha digital consoles.

2004 I changed to Yamaha R&D where I was Senior Product Planning Manager. I was responsible for market requirements for DME processors and mixing consoles and involved in the design of new features for various professional products, esp. large-scale consoles. Since 2004 I have systematically performed Market Research in ProAV.

2010 - 2013 I worked for Riedel Communications as Head of Product Management which triggered a lot of learning about Video technologies, Comms, Networking and FPGA technology. I was responsible for the Product Management of the Mediornet portfolio at Riedel.

In 2013 I changed to d&b audiotechnik where Market Research and Strategic Development became my entire focus. As Head of Market Intelligence and Strategic Business Development I was responsible for all market research activities at d&b. I delivered in-depth market insights about the brand, its competitors, market trends and market sizes as well as many product design related topics. This contributed to forming directions, building precise market models and setting clear targets for innovation.

Market Research

Since I started performing professional market research in the ProAV industry in 2004 I have conducted approx. 1000 comprehensive interviews with users, customers, dealers, integrators, consultants, manufacturers and other stakeholders. Throughout this work I have developed a good understanding about fundamental parameters and mechanisms in this industry esp. about brand perception, workflow requirements, general market structures and market sizes, product needs and many other aspects. 

Media Networking Expertise

While before audio systems became digital, I was deeply specialized in analog cabling and system design it soon became clear, that networking would become the one future paradigm for AV system architectures. Since 2003 I have studied the upcoming technologies and standards and I have researched their adoption and practicability in the markets.
I have been member of the Avnu Alliance since 2007 and in 2016 I have initialized the foundation of the MILAN network initiative.